Tell her she can and she will.
The Challenge: The North Face seeks to enable the next generation of women to embrace exploration.
The Insight: Throughout history, women have been told “you can’t” more often than “you can.”
The Idea: With the proper encouragement, women can do amazing things.
Creative Partner: Jackson Gilvar (AD)
Awards: The One Club's Young Ones Merit Award for Print, Hatch Awards - Silver
Note: This is student/spec work.
OOH / PRINT
Experiential
Spotify playlist featuring motivating and inspiring music by female artists.
Social
Featuring female athletes who embody the spirit of this campaign by overcoming adversity and excelling in their sports
